Meta and Google ads built for subscribers, not one-off orders — and a website that makes ordering before cutoff effortless. Run by a team that understands your delivery radius, your cutoff day and your kitchen’s capacity.
Generic agencies optimise for a purchase. You need a subscriber who is still ordering in week eight, lives inside your delivery radius, and doesn’t arrive the week your kitchen is already full.
A first order rarely covers what it cost to acquire. If the customer churns before their fourth box, the ad account looks great and the P&L doesn’t.
Campaigns judged on subscribers and payback, not first-order ROAS.
Week three is where most subscribers skip, pause or quietly cancel — usually when the menu starts to feel repetitive.
Retention creative and win-back audiences built around every menu drop.
Scaling spend past what the kitchen can cook burns cash and reviews. Most ad accounts have no idea your Sunday prep is full.
Budgets paced to your weekly capacity and order cutoff.
Every click from a ZIP you can’t deliver to is wasted. Broad targeting quietly spends a real share of the budget there.
Radius- and ZIP-level targeting built from where your orders actually go.
Weekly drops mean weekly creative. Static catalogues and month-old ads go stale while the kitchen ships something new.
A creative calendar synced to your menu and order cutoff.
People buy meal prep with their eyes. Glossy renders underperform real containers, real macros and real customers unpacking on a Sunday.
UGC and founder-led hooks that show the actual food.
Broad Google campaigns happily buy clicks from people who want to cook it themselves — or who just want containers.
Tight search terms, negatives and delivery-area campaigns.
Unclear pricing, a hidden cutoff day or a clunky subscription checkout can undo the best ad you’ll ever run.
Landing pages and checkout flows designed and tested for conversion.
Not a generic checklist. Every play is built around how your business actually runs — and you see what we changed, why, and what it did.
Measured by: Thumb-stop and click-through rate on new hooks
Measured by: Cost per new subscriber, week over week
Measured by: Share of search spend on buyer-intent terms
Measured by: Landing page conversion rate and subscription take-up
Hooks built from your menu, macros and best-performing angles — judged in Ads Manager, not in a mood board.
One retainer, one strategist, one team across Meta, Google and your website. Built around the rhythm of a meal prep business: menu drop, cutoff, cook, deliver, repeat.
Anything else — ask us on a strategy call. We’ll give you a straight answer, even if it’s “you don’t need us yet”.
No. We work with subscription, weekly order-ahead, pickup-only and hybrid models. Campaigns and pages are built around how you sell — cutoff days, delivery zones and capacity included.
Yes. We map your orders by ZIP and distance and use that to set Meta and Google geo targeting — so spend concentrates where you can actually deliver and where customers reorder.
Most meal prep brands we talk to spend between $3k and $30k a month on ads. Below that, we usually recommend starting with your website and one channel before scaling paid.
We write the hooks, scripts and shot lists from your menu and performance data. Your team or creators we source shoot them; we edit, test and iterate. You approve every concept before it goes live.
Yes — landing pages and ongoing conversion work are part of the retainer, and full storefront builds with subscription, menu and delivery-zone logic are scoped as a project. You can start there.
Always. Your ad accounts, pixels, data, creative and site stay in your name from day one. We work month to month.
Book a 30-minute strategy call. We’ll look at your ad accounts, your website and your menu cadence, and tell you exactly where the growth is — whether or not you hire us.
